CHIEF DESIGN OFFICER
JIYUP KIM
"My goal is always to create designs that feel both refined and effortless."
Our mission
Passion is at the heart of everything we do
At Morilee, every gown begins with a spark of inspiration and a deep sense of purpose. Led by Chief Design Officer Jiyup Kim, our brand is grounded in artistry, innovation, and a devotion to beauty in all its forms. From first sketch to final stitch, each dress is a celebration of craft and emotion, designed to honor the moment, empower the wearer, and leave a lasting impression. Passion is not just part of our process, it is the soul of everything we create.
HERITAGE & INNOVATION
structure with movement
Innovation drives our passion for creating gowns that honor tradition while embracing modernity. We explore new techniques, silhouettes, and textiles to craft pieces that move with ease and emotion—designed not only for beauty, but for the way a bride truly feels. From sculpted corsetry to fluid draping, each design is tailored to bring grace, confidence, and unforgettable presence to every step down the aisle.
In the press
Innovation | We’re constantly pushing boundaries in silhouette, embroidery, and textile development, bringing fresh artistry to timeless bridal design.
Craftsmanship | Our gowns are made to last, balancing intricate handwork and refined construction with enduring elegance.
Community | We love seeing how each gown becomes part of your story in shared moments, joyful celebrations, and generations of memory.
Philosophy | Our design philosophy blends minimalism with grandeur, creating gowns that feel effortlessly sophisticated and deeply personal.