Morilee BoutiquesMorilee Ambassadors

Always & Forever

1200 S. Waldron Road, Suite 133, Fort Smith, AR, US 72903
Exclusive Morilee Boutique

Always & Forever was opened in 2007 by a mother-daughter trio: LaBeth, Shelly, & Stacey. Morilee has been our retail partner through 3 expansions and 16 years, and we were honored to be one of the first to open a Morilee in-store boutique in 2021. Our mission is to empower brides to embrace their one-of-a-kind inner and outer beauty. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don’t want to take it off, absolutely GORGEOUS dress at Always & Forever!

The Morilee Boutique Experience

Boutique Experience
Our Stylists

Our stylists love making a bride’s vision come to life! They are energetic, enthusiastic, and dedicated to providing the best bridal shopping experience. Their knowledge and passion for helping brides find their wedding dress will make dress shopping the second easiest YES you’ve said!

Morilee Dresses

A wedding dress will never be worn just once. The dress you choose will replay in your mind for years to come. Brides feel as beautiful on the inside as they are on the outside when they wear a Morilee dress. Morilee dresses are timeless yet modern. There is truly a Morilee dress for EVERY bride!

Our Morilee Boutique

Always & Forever is honored to be the exclusive Morilee In-Store Boutique for Arkansas and Oklahoma! With an extensive range of Morilee gowns in sizes 0 – 32, as well as a featured Julietta collection, brides are sure to find their perfect dress within Always & Forever’s Morilee Boutique!

Inside Our Store

Meet Our Ambassador


Hey, hi, hello, I’m so happy you’re here! Congrats on your engagement! My goals are to celebrate you and bring your dress visions to life. Morilee is my favorite brand because they truly care about their brides. Madeline’s attention to detail and modern yet timeless styles ensure that every bride will feel and look their best on their special day. Let’s be bridal besties as we find your dream #dresscometrue!


Our Stylist Picks

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Morilee Brides Wearing Erin Wedding Dress
"I actually brought my cousins along with me to the appointment and they had studied the Always and Forever website and the Morilee Erin dress was their top pick, it was the first one I tried on. The moment I put it on I knew without even seeing myself. It just was the one."
Erin Wedding Dress, Style 12133