Privacy policy

Privacy Policy
Last updated: May 28, 2025

Morilee ("we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit www.morilee.com (the "Site"), or interact with us via email, social media, or other platforms (collectively, the "Services").

Please read this Privacy Policy carefully.

 

1. Changes to This Privacy Policy
 We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. We will post the revised policy on our Site and update the "Last updated" date above. Where required by law, we will provide additional notice.

 

 

2. Information We Collect

Information You Provide Directly:

  • Contact details (e.g., name, email, phone, address)

  • Account information (e.g., username, password, preferences)

  • Communications and customer support inquiries

Information We Collect Automatically:
 We automatically collect certain information through cookies and tracking technologies, including:

  • IP address

  • Browser and device type

  • Pages visited

  • Time spent on the Site

Information from Third Parties:
 We may receive information from service providers and third-party platforms such as Shopify, Meta (Facebook), Google, Klaviyo, Pinterest, Convert.com, and Hotjar.

 

 

3. Use of Personal Information
 We use your personal information to:

  • Communicate with you

  • Provide customer support

  • Improve and optimize the Site and Services

  • Send marketing communications (where permitted)

  • Detect and prevent fraud and misuse

  • Comply with legal obligations

For users in the EEA, we process your information based on:

  • Your consent (Article 6(1)(a) GDPR)

  • Our legitimate interests (Article 6(1)(f)), including marketing and website security

 

 

4. Cookies and Tracking Technologies
 We use Termly’s Consent Management Platform (CMP) integrated via Google Tag Manager to manage cookie preferences and compliance.

Our Site uses cookies for:

  • Strictly Necessary: Always active (includes tools essential to core functionality, performance monitoring, and A/B testing)

  • Functional: Enhance user experience

  • Analytics: Understand site usage via tools such as Hotjar

  • Marketing: Deliver targeted ads via Meta, Google Ads, Klaviyo, Pinterest

Consent is required before setting non-essential cookies. You can manage preferences through the Cookie Preferences banner or your browser settings.

To learn more about the cookies we use, visit our [Cookie Declaration Page] or [https://www.shopify.com/legal/cookies].

 

 

5. Sharing of Personal Information
 We may share your information with:

  • Vendors and service providers (e.g., analytics providers)

  • Marketing partners (e.g., Meta, Google, Klaviyo, Pinterest)

  • Affiliates and corporate entities within our group

  • Legal authorities if required to comply with laws

  • Buyers in connection with a business sale or merger

We do not sell sensitive personal information and only share personal information for targeted advertising with your consent.

 

 

6. Consent Preferences and Global Privacy Control
 Our website honors the Global Privacy Control (GPC) signal. If enabled, we treat it as a valid opt-out request from the sale or sharing of your personal information.

You may withdraw or modify your cookie consent at any time via the Cookie Preferences link in the website footer.

 

 

7. Your Privacy Rights
 Depending on your jurisdiction (e.g., EEA, California), you may have the right to:

  • Access or obtain a copy of your data

  • Correct or delete your data

  • Restrict or object to certain processing

  • Withdraw consent

  • Opt-out of sale or sharing for targeted advertising

To exercise these rights, contact us at [support@skylightmedia.co.uk]. We may verify your identity before fulfilling your request.

 

 

8. Children’s Data
 Our Services are not intended for children under 13, and we do not knowingly collect their data. If you believe a child has provided us with personal information, contact us to request removal.

 

 

9. Security and Retention
 We implement appropriate safeguards to protect your data. However, no system is completely secure. We retain personal information as long as necessary to fulfill the purposes described in this Policy unless a longer period is required by law.

 

 

10. International Transfers
 If you are located outside the U.S., your information may be processed in the U.S. or other jurisdictions. For EEA users, we rely on Standard Contractual Clauses or similar safeguards for such transfers.

 

 

11. Contact Us
 For any questions or concerns about this Privacy Policy or our data practices, you may contact us at:

Morilee New York
 333 West 39th Street, 14th Floor
 New York, NY 10018, USA
 Email: support@skylightmedia.co.uk