Morilee has been setting the standard of innovation since 1953 when founder Evlynn Udell, alongside her brother Morvin Leibowitz, used her trailblazing spirit to start a business when few women did. This sense of purpose and ambition has been our driving force ever since. Together with the exceptional devotion and dedication of her husband, Arthur and son, Mitchell Udell, Morilee grew from a small family business in the heart of New York City's garment district, to a global brand authority and leader in bridal and occasion wear. We've taken these generations of passion and woven them into the core of our brand, creating iconic gowns that each become part of our own history. As we celebrate our 70th anniversary, we're infusing this same magical spirit into the future of the Morilee legacy and beyond, into the modern era.