Morilee
Morilee BoutiquesMorilee Ambassadors

Always & Forever

1200 S. Waldron Road, Suite 133, Fort Smith, AR, US 72903
479-646-1997
Dresses Available
Exclusive Morilee Boutique

Always & Forever was opened in 2007 by a mother-daughter trio: LaBeth, Shelly, & Stacey. Morilee has been our retail partner through 3 expansions and 16 years, and we were honored to be one of the first to open a Morilee in-store boutique in 2021. Our mission is to empower brides to embrace their one-of-a-kind inner and outer beauty. We cannot wait to connect with you while helping you find your very own, hands-down, without a doubt, I don’t want to take it off, absolutely GORGEOUS dress at Always & Forever!

The Morilee Boutique Experience

Boutique Experience
Our Stylists

Our stylists love making a bride’s vision come to life! They are energetic, enthusiastic, and dedicated to providing the best bridal shopping experience. Their knowledge and passion for helping brides find their wedding dress will make dress shopping the second easiest YES you’ve said!

Morilee Dresses

A wedding dress will never be worn just once. The dress you choose will replay in your mind for years to come. Brides feel as beautiful on the inside as they are on the outside when they wear a Morilee dress. Morilee dresses are timeless yet modern. There is truly a Morilee dress for EVERY bride!

Our Morilee Boutique

Always & Forever is honored to be the exclusive Morilee In-Store Boutique for Arkansas and Oklahoma! With an extensive range of Morilee gowns in sizes 0 – 32, as well as a featured Julietta collection, brides are sure to find their perfect dress within Always & Forever’s Morilee Boutique!

Inside Our Store

Meet Our Ambassador

Brynn

Hey, hi, hello, I’m so happy you’re here! Congrats on your engagement! My goals are to celebrate you and bring your dress visions to life. Morilee is my favorite brand because they truly care about their brides. Madeline’s attention to detail and modern yet timeless styles ensure that every bride will feel and look their best on their special day. Let’s be bridal besties as we find your dream #dresscometrue!

Ambassador

Our Stylist Picks

Sofia Wedding Dress, Style 2139
Rosa Wedding Dress, Style 5763
Rasia Wedding Dress, Style 5773
Dominique Wedding Dress, Style 2425
Fiorenza Wedding Dress, Style 2476
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Morilee Brides Wearing Joey Wedding Dress
"I knew it was the one right when I put it on. I felt so confident and gorgeous in it!"
Jenna
Joey Wedding Dress, Style 15017
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Morilee Brides Wearing Rosa Wedding Dress
"The dress that I ended up getting was one that I tried on at the beginning of my bridal appointment. Once I tried it on, it stayed my number one choice. Everyone said I was smiling so big when I had Rosa on. I felt so beautiful in it, and I do not regret my choice at all."
Savannah
Rosa Wedding Dress, Style 5763
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Morilee Brides Wearing Rosa Wedding Dress
"I knew my dress was the one as soon as I tried it on. I felt like an actual bride. The kind where you dreamt of in your head for so long as a child, I felt like a princess in this flowy gown. I loved the smokey lavender color it's really unique and looked great with my skin tone."
Lexie
Rosa Wedding Dress, Style 5763
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Morilee Brides Wearing Erin Wedding Dress
"I actually brought my cousins along with me to the appointment and they had studied the Always and Forever website and the Morilee Erin dress was their top pick, it was the first one I tried on. The moment I put it on I knew without even seeing myself. It just was the one."
Kayla
Erin Wedding Dress, Style 12133
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